Marketing Director & Digital Strategist

Where Strategy
Meets Search.

Analytics-driven marketing leader with 10+ years turning SEO, web strategy, and data into measurable organic growth — and building digital experiences on the side.

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Professional Experience

Career Highlights

A decade of driving digital growth across enterprise health and direct-to-consumer brands.

Elevance Health
Director I, Marketing – Website Strategy
May 2025 – Present
  • Spearheaded enterprise website consolidation, driving a 12% improvement in targeted keyword rankings.
  • Led Carelon.com redesign, preserving branded rankings and meeting enterprise SEO goals.
  • Built scalable analytics reporting, governance standards, and project infrastructure with Airtable.
Elevance Health
Marketing Director – Website Strategy
May 2023 – May 2025
  • Grew corporate site share of voice to >60%, driving ~5% month-over-month organic growth and securing 25+ non-branded keywords on page one.
  • Led SEO strategy for the Wellpoint brand launch, achieving targeted non-branded keyword rankings in competitive state markets before go-live.
  • Directed strategy, design, and launch of the Whole Health Index (WHI), coordinating cross-functional stakeholders and establishing processes to support public release.
Elevance Health
Marketing Manager –
SEO
October 2022 – May 2023
  • Defined, prioritized, and implemented SEO enhancements to grow organic search visibility and sessions across the corporate site; coordinated testing, deployment, and measurement of each initiative.
  • Reduced reliance on external agencies by upskilling internal teams in AEM, Screaming Frog, and Adobe Analytics — improving speed to market and execution efficiency.
  • Established QA and rollout processes for SEO changes and trained stakeholders on best practices, becoming the team's subject-matter expert for analytics and CMS-related issues.
CJ Pony Parts
Director of Growth Marketing
January 2022 – October 2022
  • Optimized customer experience across all channels, driving a 16% increase in conversion rates.
  • Launched triggered email and SMS channels, growing channel revenue by 40%.
  • Refocused the marketing department on a unified vision with clearly defined KPIs and budgets.
CJ Pony Parts
Digital Growth Manager
October 2019 – December 2021
  • Led content strategy for a team of writers and designers, producing SEO-driven content to increase organic traffic and improve conversion rates across the site.
  • Directed design, analysis, and implementation of major website improvements including homepage, category page, and product page redesigns.
  • Identified competitive advantages, presented opportunities to stakeholders for approval, and led end-to-end implementation of approved initiatives.
CJ Pony Parts
Senior Digital Analyst
January 2017 – September 2019
  • Executed on- and off-page SEO strategies, extracting insight from first- and third-party data to identify trends and recommend website improvement opportunities.
  • Built a microsite for outreach and developed numerous tools and calculators for the website to improve search visibility and user engagement.
  • Worked closely with stakeholders to ensure business objectives aligned with SEO projects and translated technical findings into actionable priorities.
Sadie's Stay n' Play
Owner
November 2013 – January 2017
  • Founded and operated a full-service boarding kennel, managing day-to-day operations including record-keeping, accounting, staffing, and guest care.
  • Implemented standardized policies and practices to ensure uniformity of each guest's experience and maintain strong client retention.
  • Maintained and updated the business website with current policies, pricing, and content to support client communication and online visibility.
McKee Risk Management
Senior Underwriter – Mergers & Acquisitions
October 2011 – November 2013
  • Underwrote multi-line commercial M&A accounts demanding total confidentiality, often finalizing complex deals within a matter of days.
  • Managed new business and renewal underwriting between $25K–$1M in premium across 20 agents nationwide, including Marsh, Willis, and Lockton.
  • Built and maintained client relationships through account management meetings, claim reviews, stewardship reports, and renewal presentations.
PMA Insurance Group
Commercial Lines Executive Underwriter
March 2008 – October 2011
  • Managed multi-line new business and renewals between $250K–$3.5M in premium for a portfolio of fifteen agents.
  • Analyzed, selected, and profitably priced loss-sensitive programs for large commercial risks using a consultative selling approach.
  • Generated new business consistent with underwriting strategy while maintaining strong agent relationships and portfolio profitability.
Portfolio

Games & Projects

A selection of games, tools, and websites built outside the day job.

Contact

Let's Connect.

Whether it's a marketing challenge, a web strategy conversation, a collaboration idea, or something you've built that you'd like to talk through — reach out.

ajboyle31@gmail.com LinkedIn Profile →